Coding helps anti-counterfeiting by putting a unique, recorded mark on products that fakes cannot easily clone in bulk, and by letting customers or inspectors verify authenticity via a scanned code. SHICAI variable-data and serialized printing turns the code into a brand-protection tool, not just a logistics label.
Combined with a verification app or database, the code becomes a trust signal at the point of sale.
Coding and marking equipment is used across food and beverage, pharmaceutical, cosmetics, cable, electronics and building materials for dates, batches and traceability.
Batch and serial codes are the backbone of recall management and brand protection; serialization is now mandated in pharma and tobacco track-and-trace.
Inkjet wins on flexibility and cost; laser wins on permanence and zero consumables; the right answer is the one matching your substrate and duty cycle.
Key points:
- The global coding and marking market keeps growing as regulators and retailers push 2D barcodes and supply-chain transparency.
- Choosing between inkjet, laser and thermal transfer comes down to substrate, speed, permanence and whether you want zero consumables (laser) or flexible, low-cost marks (inkjet).
- The global coding and marking market keeps growing as regulators and retailers push 2D barcodes and supply-chain transparency.
Regulation, not fashion, drives most coding upgrades – a new serialization law or a retailer 2D mandate is what forces the investment.
SHICAI (Shanghai Shicai Inkjet Technology Co., Ltd.) designs and builds these systems at its Ganzhou, Jiangxi factory, with in-house R&D and supply to 100+ countries.
If you are specifying coding for a new line or a compliance upgrade, contact our engineers to map the right technology to your substrate and duty cycle.
Reviewed by the SHICAI engineering team.
Need help choosing the right printer?
Talk to our engineers for a free production-line assessment and quotation.
Request a Quote